The value of Loyalty: how modern universities create local skills ecosystems to drive local economic growth

The value of Loyalty: how modern universities create local skills ecosystems to drive local economic growth, shows that many graduates stay rooted in the places where they grew up, studied, and found work. These ‘Loyals’ are not only enriching their communities but also meeting the skills needs of local employers and helping to close long-standing gaps between regions.

The findings reveal that 38% of graduates across England are Loyals, with modern universities far more likely to nurture them than older, pre-1992 institutions. Nearly half (48%) of modern university graduates remain in their home region, compared to just 26% of graduates from pre-1992 universities.

These graduates are especially vital in sectors where demand is high, from healthcare and education to emerging industries like media production and clean energy. By choosing to build their futures locally, Loyals give regions the stability and skills base they need to grow – supporting the government’s ambition to “ignite growth across the regions.”

As the report demonstrates, modern universities are uniquely placed to foster this loyalty, drawing heavily from local communities, working hand-in-hand with schools and industries, and opening clear routes into local employment.

The value of Loyalty: how modern universities create local skills ecosystems to drive local economic growth

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