Case study

Student Opportunity Fund - why it counts: The roadshow bus tour - Anglia Ruskin University

29 Nov 2013

Anglia Ruskin University operates a summer roadshow which is targeted at Year 12 and 13 pupils, Level 3 students, Access to HE learners, parents and school staff, as well as members of the public at weekends.

The project started in 2011 following the introduction of the new student finance system and the need to ensure that prospective students were not put off by the headline tuition fee.

The Roadshow Bus tour in June and July 2013 again focussed on student finance but also incorporated information about the university application process and additional opportunities for prospective students to meet Student Ambassadors and understand what university life might be like.

Over a 6 week period in June and July 2013 the Roadshow reached 29 schools and colleges, 2,250 students and 250 parents and received 33 mentions in newspapers and online articles. Participating students gave an average score of 8.25 out of 10 to the activities they took part in and students showed measurable growth in knowledge of higher education, student life, how to choose a course and student finance.